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After Scorned by Social Media, Now Publishers Chase Readers on WhatsApp

Many digital news publishers are desperately searching for good traffic. Almost every traffic news site is facing a huge downfall along with the ad revenue.

Google and Facebook decided to make it less prominent on their platform. So where to publish those articles that can actually drive more traffic?

WhatsApp can show a good sign and many digital publishers start to show their interest in WhatsApp. Hence we all know Wattasapp is the world’s most popular messaging application.

In 2023 WhatsApp introduced WhatsApp channels and endorsed it as the one-way broadcasting system that allows publishers to send the marketing links or headlines directly to the followers.

This is a good sign for digital publishers that they can even build relationships even outside of the United States.

The senior director of digital news at Noticias Telemundo Marta Planells said inn the news of Telemundo.

“It has become a huge source of traffic actually, larger than X,” 

According to oticias Telemundo’s opinión Telemundo channel gained more than 30,000 followers within two weeks and now they have more than  820,000 followers.,That numbers are quite promising. 

According to  Ms. Planells this news outlet often creates the original content for their channel like short videos from the reporters. She said 

“WhatsApp is a big community for Hispanics — it is the platform to go to to talk to family members and friends, outside the U.S. especially,”. 

Now meta have 1.9 billion of live followers right outside the United States. Many digital publishers are thinking like her and they think they can reach that number by using Whatsapp messaging platform.

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News Source: https://shorturl.at/GauaL

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